The Shift on Instagram: "McDonald’s Netherlands rolled out an AI-generated Christmas ad — and the backlash was strong enough that the company eventually shut off YouTube comments. The spot was created by agency TBWA\NEBOJOKO and production studio The Sweetshop, whose team spent seven weeks on it: generating thousands of prompts, using style-transfer workflows to refine the look, and handling intensive post-production, often through overnight sessions. Sweetshop CEO Melanie Bridge defended the wo